Member's Area
Indian Ocean Rim Association
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Tourism Promotion & Development

Feasibility Study Project on Tourism Promotion and Development - Phase I

The study was agreed between the Indian Ocean Tourism Organisation (IOTO) and Grant Thornton, India, with Oman Chamber of Commerce & Industry (OCCI) as coordinator on June 2011.

The main objective of the proposed study will be to establish a better understanding of the current tourism scenario within the IOR region with the view to improve the visitor traffic to the region and to increase overall tourism revenue. The IOR countries would then be well placed to benefit from the projected growth of the travel and tourism industry in a sustainable manner.

The specific objectives of the study are:

•           To take initiatives at the regional group level to drive tourism;

•           Provide inputs on infrastructure and development in the region group;

•           Make suggestions on regulatory and policy level changes;

•           Identify specific offerings and destinations which could drive growth in future.

Phase I of the Feasibility Study on Tourism Promotion and Development has been completed. It has covered part of the two sub-regions (Africa and Middle-East) of the IORA Member States which included Kenya, Iran, Madagascar, Mauritius, Mozambique, Oman, Tanzania and United Arab Emirates.

The main recommendations by Grant Thornton was to establish a centre - Tourism Information and Documentation Resource Centre - in Project Coordinator country - to coordinate and facilitate the IORA Secretariat, Tourism authorities and focal points, and also to conduct the second phase of this study for all the member countries.