Tourism Promotion & Development
Feasibility Study Project on
Tourism Promotion and Development - Phase I
The study was agreed between the
Indian Ocean Tourism Organisation (IOTO) and Grant Thornton, India,
with Oman Chamber of Commerce & Industry (OCCI) as coordinator
on June 2011.
The main objective of the proposed
study will be to establish a better understanding of the current
tourism scenario within the IOR region with the view to improve the
visitor traffic to the region and to increase overall tourism
revenue. The IOR countries would then be well placed to benefit
from the projected growth of the travel and tourism industry in a
The specific objectives of the
take initiatives at the regional group level to drive tourism;
Provide inputs on infrastructure and development in the region
suggestions on regulatory and policy level changes;
Identify specific offerings and destinations which could drive
growth in future.
Phase I of the Feasibility Study on
Tourism Promotion and Development has been completed. It has
covered part of the two sub-regions (Africa and Middle-East) of the
IORA Member States which included Kenya, Iran, Madagascar,
Mauritius, Mozambique, Oman, Tanzania and United Arab Emirates.
The main recommendations by Grant
Thornton was to establish a centre - Tourism Information and
Documentation Resource Centre - in Project Coordinator country - to
coordinate and facilitate the IORA Secretariat, Tourism authorities
and focal points, and also to conduct the second phase of this
study for all the member countries.