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Workshop on Cultural Tourism

Workshop on Cultural Tourism in IORA Countries
Padang, West Sumatra, Indonesia
18-19 October 2015 

The workshop on "Cultural Tourism in IORA Countries" was held at the Pangeran Beach Hotel in Padang, West Sumatra, Indonesia on 18-19 October 2015 to explore possibilities to further strengthen cooperation in cultural tourism in the Indian Ocean region. Several Member States including Australia, Bangladesh, India, Indonesia, Islamic Republic of Iran, Malaysia, Mauritius, Seychelles, Sri Lanka and Thailand participated in the workshop. 

The workshop organised by the Ministry of Foreign Affairs and the Ministry of Tourism of the Republic of Indonesia in collaboration with the IORA Secretariat builds upon previous successful IORA cultural meetings on heritage management in Colombo, Sri Lanka in May 2014 and on cultural promotion in Kochi, India in August 2014. 

The two-day workshop was structured into three sessions, (as listed below) and a day site visit at the cultural village "Sijunjung" and at the Heritage City "Sawahlunto". The site visit organized by the Ministry of Tourism of the Republic of Indonesia aimed at showcasing a glimpse of Indonesia extraordinary cultural heritage and learned from good cultural tourism practices. 

       i.    Culture and heritage in tourism: a lesson learned from Indonesia;
       ii.   Policy and strategy in developing cultural tourism; and
       iii.  Cultural heritage tourism product and marketing development. 

Cultural tourism is becoming one of the fastest-growing tourism markets, encouraging destinations to actively develop their cultural and heritage resources to enhance their competitiveness and attractiveness. Spanning over three continents, namely Africa, Asia and Australia as well as the Middle East region, Member States possess a blend of cultures and heritage which could be harnessed to further develop and diversify their tourism industry. 

The workshop was aligned with the sixth priority area of IORA, namely tourism and cultural exchanges and deliberated on the different strategies and policies being implemented by Member States to further strengthen cultural tourism. It has also shed light on how cultural and heritages resources can be used sustainably to develop the tourism industry for the benefit of society. 

Objectives of the cultural tourism workshop include: 

1. Addressing issues on culture, including heritage tourism, especially similar product development and promotion;
2. Exchanging best practices in the field of culture and heritage tourism;
3. Promoting cultural tourism among IORA countries;
4. Supporting people to people connectivity;
5. Enhancing better understanding of cultural and heritage tourism among IORA countries.

Day 1 (16 October 2015)  
Whole Day Arrival of Committee and Delegation
Days 2 (17 October 2015)
Whole Day Arrival of Delegation
Day 3 (18 October 2015)
08:00 - 08:45 Registration
08:45 - 09:40 Opening Session

1. MC, 5 minutes
2. Remarks: 
Mr Firdaus Dahlan, Director of IORA, 5 Minutes
3. Opening Remarks:
Mr Hari Untoro Dradjat, Senior Advisor to The Minister
on Multicultural Affair, Ministry of Tourism, the Republic
of Indonesia, 15 Miniutes

4. Keynote Address:
Mr I Gede Ardika, (Minister of Culture and Tourism 2000-2004)
Cultural Heritage and Tourism for Sustainable Development, 30 Minutes 

09:40 - 09:45


09:45 - 10:45

Special Session


Culture and Heritage in Tourism: a Lesson Learned from Indonesia

Speaker 1: Mr Kacung Marijan, Director General of Culture, Ministry of 
Education and Culture, the Republic of Indonesia, Safeguarding & Preserving
Culture and Heritage (tba), 30 minutes

Speaker 2: Mr Burhasman, Director of West Sumatera Tourism and Creative
Economy Regional Office: Tourism Development in West Sumatera (focusing
on Cultural/Heritage Tourism), 30 Minutes 

10:45 - 11:00

Coffee Break


Click here to go to Session 1