Member's Area
Indian Ocean Rim Association
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Tourism Feasibility Study

TOURISM PROMOTION AND DEVELOPMENT PROJECT

THE POTENTIAL

During the initial meetings and discussions at the 1997 Ministerial meetings, the potential of intra-regional tourism was identified.  Being the fastest growing industry its benefits for all the Member States was strongly emphasized.

The Indian Ocean Region has a tremendous tourism potential which has remained untapped.  The Member States of IORA are blessed with a great diversity of natural and cultural assets that are the basis for a successful tourism industry.  However, to realize the full potential of the region and ensure the sustainability of the tourism industry, will require a planned approach to growth and development, including concerted efforts to attract investment in the industry and promote the region as a destination.

FEASIBILITY STUDY ON TOURISM

It was imperative that to tap the maximum benefit of this sector a detailed assessment of the potential of promoting Inter-Region and Intra-Region Tourism Traffic be done to find out the strategic thrust areas for driving tourism in the Indian Ocean Region.

Sultanate of Oman was elected the Lead-Coordinator of the Feasibility Study on Tourism.  The project is being funded jointly by the Oman Chamber of Commerce and Industry (OCCI) and the Special Fund of IORA.

The Indian Ocean Tourism Organisation with the assistance of Grant Thornton is conducting the study to understand the travel and tourism trends in IORA Member States and the existing tourism potential in the region. 
 

OBJECTIVES OF THE STUDY

The study is being done with the following objectives:

  • Initiatives to be taken at the regional/ identified group level to drive tourism
  • Inputs on infrastructure and development in the region/ identified group
  • Suggestions on regulatory and policy level changes
  • Specific offerings and destinations which could drive growth in future